Privacy Policy

Last Updated:

1. Introduction

Welcome to Lexical Designs! We specialize in web design and SEO services. This privacy policy outlines how we collect, use, store, and protect the personal data of our clients and website visitors.

2. Data Collection

We collect data to provide and improve our services. The types of data we collect include:

  • Browser Behavior Data: This includes information about the pages you visit, the time spent on those pages, and other similar data. We collect this data through standard web analytics tools.

3. Use of Data

The data we collect serves the following purposes:

  • Improving User Experience: We analyze browser behavior data to enhance the user experience on our website.
  • Marketing and Analytics: We use data about website visits and user engagement to inform and refine our marketing strategies.
  • Client Engagement: Contact information provided through forms or phone calls is used exclusively to respond to queries and to provide our services.

4. Data Storage and Security

  • Data Retention: We retain collected data indefinitely to continuously improve our services and marketing efforts.
  • Data Security: We are committed to ensuring the security of your data. Access to your personal data is restricted to Lexical Designs personnel only. The data is securely stored in our email and Google Analytics accounts, protected by industry-standard security measures.

5. GDPR Compliance

As a UK-based business, we comply with the General Data Protection Regulation (GDPR). Under GDPR, you have the following rights:

  • Right to Access: You can request access to your personal data that we hold.
  • Right to Rectification: You can request correction of any inaccurate data.
  • Right to Erasure: You can request the deletion of your personal data, subject to certain conditions.
  • Right to Restrict Processing: You may request the restriction of processing of your personal data.
  • Right to Data Portability: You have the right to receive personal data in a structured, commonly used format.
  • Right to Object: You have the right to object to the processing of your personal data under certain conditions.

6. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

7. Contact Us

If you have any questions about this Privacy Policy, please contact us at [email protected] or call 07807 333950.